The consumer is not a moron. She's your wife.

David Ogilvy
Some Similar Quotes
  1. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. - Steuart Henderson Britt

  2. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. - George Orwell

  3. You alone in Europe are not ancient oh ChristianityThe most modern European is you Pope Pius XAnd you whom the windows observe shame keeps you From entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's... - Guillaume Apollinaire

  4. It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with... - Ajaz Ahmed

  5. Any impossibility turned into a possibility is magic. - Amit Kalantri

More Quotes By David Ogilvy
  1. I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

  2. Sound an alarm! Advertising, not deals, builds brands.

  3. Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

  4. The best ideas come as jokes. Make your thinking as funny as possible.

  5. If it doesn't sell it isn't creative.

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